Head Commemoration and Visitor Engagement

Sarah Hitchcock joined the Memorial in September 2012 and leads the Visitor Services, Events & Ceremonies and Education teams. From 2010 to 2012, Sarah held the position of Director of the Centenary of Canberra. Working with Creative Director Robyn Archer AO, Sarah led the formation and establishment of the Centenary team, the development of governance arrangements for both the ACT and Commonwealth governments and operationally enabled the program of events and activities scheduled for the Centenary.

Twelve years with Australian Capital Tourism, the final year as General Manager, saw Sarah’s stewardship included the successful delivery of Floriade, the Rally of Canberra and major tourism marketing campaigns. Sarah has academic qualifications and significant work experience in human resource strategy and management. Her private sector experience extends to human resource evaluations internationally and over ten years in the banking and financial sector.

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