His future, make it sure

Place Oceania: Australia, Victoria, Melbourne
Accession Number ARTV00018
Collection type Art
Measurement Overall: 51.4 x 73.7 cm
Object type Poster
Physical description chromolithograph on paper
Maker Northfield, James
Commonwealth Government of Australia
Mason, Firth & McCutcheon, Pty. Ltd
Date made c. 1914-1918
Conflict First World War, 1914-1918
Copyright

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain

Description

Depicts a returned soldier standing on a hill, looking over a peaceful rural scene. The title is printed in brown ink, and occupies the upper right corner of the poster. The image, bordered in brown ink, and is printed with a rich colour palette. 'Buy peace bonds' runs across the bottom section of the poster, and is printed in yellow ink. Many countries involved in the war realised that they would need more funds to resource their campaigns, and accordingly developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. The loan subscriptions were extremely successful in Australia, often exceeding the targeted amount. As the conflict drew to a close, the posters promised that the purchase of bonds would bring a speedy resolution to the war.

Following the war, 'Peace Loan' campaigns were launched to recoup the cost of the war and fund soldier pensions. Peace loans functioned along the same lines of the war loans, in that people 'lent' the government money in return for interest. James Northfield (1887-1973) was a prolific artist and major contributor to the development of poster art in Australia. Born in Inverleigh, Victoria, Northfield trained at the Geelong Technical School. In the early 1930s, he established his own studio in Flinders Street, Melbourne, and built a reputation for being one of the foremost commercial artists in Australia. His best known work is his travel posters from the 1920s and '30s, which have been widely exhibited.