"The day will come when the joybells will ring again throughout Europe..."

A British Second World War poster commissioned by London Transport (LT) to thank staff and patrons for their part in the war effort. The LT publicity office started preparing designs as early as January 1944 and were looking for uplifting images that ' ...exemplified the sense of relief and the promise of a better world, which the victory would afford. A possible design might show a family group passing from a dark foreground in which there would be some symbolical representation of abandoned weapons of war to a countryside scene typifying the dawn of a new world and the arts of peace'. Zinkeisen won the commission as her painting fitted the brief well and the poster was distributed towards the end of 1944. Beneath the image a quotation was included from a speech given by Mr (later Sir) Winston Leonard Spencer Churchill MP (in May 1940 to become Prime Minister) on 20 January 1940.

(Quote sourced from 'London Transport Posters, A Century of Art and Design' , 2008, p185)