Doing my bit, four years: Do yours, buy Victory Bonds

Canadian First World War poster issued by the Government to promote the sale of Victory Bonds to finance the war effort. As in other Commonwealth countries Canadian Victory bonds were loans offered by the Government which matured with interest after 5, 10 or 20 years. In Canada there were 5 different Victory loan campaigns between 1915 and 1919 each with its own supporting poster campaign co-ordinated by the Victory Loan Dominion Publicity Committee. This poster depicts a full length portrait of a Canadian soldier wearing a kilt and a tam-o'-shanter hat. He looks directly at the viewer and smiles as he holds up four fingers indicating his years of service. The poster appeals to civilian Canadians to support those fighting and do their bit for the war effort by buying Victory Bonds. In the background are brightly coloured fields and the ruins of damaged buildings. The image is in the centre within a brown border. The title and message are positioned above and below all framed within a green border.