They're doing their share - are you doing yours?

Australian Second World War poster depicting soldiers in action with aircraft bombing vessels in background. The poster appeals for people to buy bonds in the third victory loan. People were asked to give up some of their comforts in consideration of the men in the trenches.

Administered by the Commonwealth War Loan Office the war loans scheme encouraged Australians to buy war bonds which would mature with interest after the war. War loan (also known as the liberty loan and, from 1944, victory loan) drives became a part of life, with people regularly being asked to 'dig deep' to help fund the war effort. A total of 12 major Government war loans would be offered to the Australian public during the Second World War. Many communities had a war loans committee to ensure that its population met its quota, and to handle local administration such as publicity visits. A major publicity tour featuring G for George was run in conjunction with the 3rd Victory Loan campaign. It toured the country from 13 march - 27 April 1945.