Digital Content Manager - EL1 - Ongoing
The Australian War Memorial combines a shrine, a world-class museum, and an extensive archive. The Memorial's purpose is to commemorate the sacrifice of those Australians who have died in war or on operational service and those who have served our nation in times of conflict. Its mission is leading remembrance and understanding of Australia’s wartime experience.
The Memorial plays the leading role in the nation’s commemoration of the Australian experience of war. The Memorial’s website is accessed by over 12,000 users daily and our social media and digital channels have over 100,000 followers. Our users seek to discover records and information on Australia’s military history through research of people and conflicts within our online collections along with commemorative events and activities.
We are seeking an experienced and motivated Digital Content Manager to join our Digital Experience team to provide strategic leadership and management of the design and development of the Memorial’s digital services. The direction of this section is to build and deliver on the Memorial’s Digital Engagement Strategy.
The Digital Content Manager role is a lead role within the Digital Experience team under the direction of the Head of Digital Experience. The Digital Content Manager will have a creative mind with strong project management and people management skills. The Digital Content Manager will have excellent knowledge of digital communications, latest trends, technology and best practices.
Qualifications in communications, marketing or journalism are highly desirable.
Core Responsibilities
- Delivering within the digital content strategy encompassing all digital and social channels.
- Maintain and revise, as required, standard operating procedures for the planning, execution and amplification of the Memorial’s content. This includes tone of voice guidelines for content development and a digital playbook for other sections to use in developing content.
- Review and refine social media and online guidelines in line with the overall digital engagement strategy.
- Consult and collaborate with various sections of the Memorial in the management of a content calendar and schedule of content in accordance with aims and direction within the digital strategy.
- Create, edit and manage the production of digital content consistent with the Memorial’s brand and tone of voice.
- Project-manage in house and outsourced content creators within defined initiatives delivering on the digital strategy.
- Develop models to report on content marketing metrics and demonstrate ROI to wider stakeholder group. Show continuous improvement of the content strategy based on analytics and user behaviour
- SEO optimisation of website content
- Develop linking strategy and partnerships with key government and tourism organisations and bodies.
The Memorial is committed to workplace diversity and maintains an environment that values the contribution of people from different backgrounds, experiences, and perspectives. The Memorial welcomes applications from Aboriginal and Torres Strait Islander people, veterans, mature age people, people from diverse backgrounds and people with a disability. To be eligible for ongoing or non-ongoing employment, Australian Citizenship is required.
How to Apply
Please prepare the following documents before you start your application. There is no ability to save your application and revisit, it must be completed in one session.
- A response addressing the Selection Criteria (maximum 2 pages)
- Current Resume
Applications should be submitted in WORD (.doc or .docx) or .PDF. by 11:59 PM on Wednesday, 01 June 2022.
For further information on the position, please call the Contact Officer: Terri-Anne Simmonds, 6243 4346
If you experience any problems with the application system please contact the Recruitment Team on 02 6243 4234 or email employment@awm.gov.au.