Save bread - Home front posters of the Second World War

Susannah Walker

From ‘Coughs and Sneezes Spread Diseases’ to ‘Keep Calm and Carry On’, the Home Front posters of the Second World War are now part of British culture. Some are striking design classics and others more straightforward, but all give a fascinating insight into the trials and tribulations of life in Britain during the war. This was the first ‘total war’, with civilians as essential to the war effort as soldiers, so posters instructed people on everything from cooking and salvage to how to speak, and even think, about the war. This book tells the story behind these posters: how they were designed and produced, what it was hoped they would achieve, and what the British public really thought of them, as well as the role of ‘Britain’s secret weapon’– humour. Looking at famous images and forgotten gems, it makes great reading for anyone interested in life on the Home Front, or the design of the times.

Soft cover, illustrated, 48 pages.