It is nice in the surf, but what about the men in the trenches?

An Australian First World War recruitment poster issued by the Win the War League. It depicts a young man enjoying himself in the surf, but the text printed over the image reminds the target audience that while young, able-bodied men can enjoy their recreational activities, they are forgetting about those serving in the trenches. As Australia did not have a conscription policy during the First World War, all of the recruits to the Australian military were volunteers. This poster appeals to a sense of patriotism and pride to encourage young men to enlist. The circular emblem of the Win the War League is positioned prominently on the right hand side of the image.