Before sunset buy a war loan bond

Place Oceania: Australia
Accession Number ARTV05207
Collection type Art
Measurement sheet: 74.2 x 51 cm
Object type Poster
Physical description chromolithograph on paper
Maker Unknown
John Sands Ltd
Place made Australia
Date made 1915 - 1918
Conflict First World War, 1914-1918

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain


Australian First World War poster advertising War Loan bonds. It features a large Australian flag unfurled against a city in the distance. The outline of civic buildings is silhouetted black against the golden setting sun. The title is printed in black at the top over the image and beneath the image in white and red. Both image and text are set against a black background.

Many countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were extremely prolific during the First World War and played on the populations patriotism and feelings of guilt for those not actively fighting. As the conflict drew to a close, the posters began to indicate purchase of bonds could help end the war.

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