Women! Help Australia's sons win the war

Australian First World War poster issued to promote the sale of war loan bonds. Targeting women, it asks them to do their part to help win the war by investing in war loan bonds. It features a motherly grey-haired woman standing in front of the Australian flag with a peaceful countryside scene in the background. With her arms outstretched, she appeals to the viewer to buy war loan bonds. This colourful poster is based on a design used in the United States of America to promote the 2nd Liberty Loan in October 1917.
Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were produced in great volume during the First World War. Often patriotism was combined with notions of responsibility to inspire the populace to financially back the war.