"We are Saving You, You Save Food" : Well Fed Soldiers Will Win the War

Canadian First World War poster depicting a soldier, his rifle on his right shoulder, pointing with his left to the word 'food', with explosions in the background. The poster was intended to encorage savings and thrift in association with food and produced by the Canada Food Board. During the First World War, 620,000 Canadian soldiers served, with over 10 percent of them dying. By early 1918, the new Canada Food Board licensed and monitored food sales in public establishments and encouraged food or ingredient substitutes for high-demand items. Propaganda posters urged “fuel-less Sundays”, “meatless Fridays”, and the elimination of wasteful shopping and cooking practices. Newspapers published special “war menus”.