Der letzte hieb [The last strike]

A German First World War poster printed in colour, depicting a German soldier holding his sword up to strike, silhouetted against the clouds and sky. The text translates as; "The last strike is the 8th war loan". This poster is similar to posters produced by the Allied nations at the same time. Paul Neumann (1880- ?) was a German artist and author. German poster design during the First World War was intended to be simple, graphic and visually arresting. In German posters, words and images were integrated and the essense of communication conveyed through powerful shapes and patterns. They often also extolled an overt nationalism, with the preference of the authorities being for wordy slogans which encouraged people to contribute to the war economy