Buy War Loan Bonds

Australian First World War flyer promoting the 7th War Loan drive. This is an ornate design, contrasting the simple slogan with several competing symbols. The Union Jack and the Australian flag respectively occupy the left and right side of the poster; they act as curtains, and are slightly drawn back to reveal the backdrop of a rolling vista of yellow and green hills. A laurel wreath is positioned at the top centre of the poster, just above the text. The words 'War Loan Bonds' are positioned across a white banner. The whole is framed within a yellow border. Instructions for the display of the flyer are printed at the lower left corner: 'For exhibition on motor car wind screens'.

Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were produced in great volume during the First World War. Often patriotism was combined with notions of responsibility to inspire the populace to financially back the war.