| Place | Europe: United Kingdom |
|---|---|
| Accession Number | ARTV07142 |
| Collection type | Art |
| Measurement | Sheet: 37 x 24 cm |
| Object type | Poster |
| Physical description | Offset lithograph on paper |
| Maker |
Games, Abram H.M. Stationery Office Multi Machine Plates Ltd |
| Place made | United Kingdom: England, Greater London, London |
| Date made | 1942 |
| Conflict |
Second World War, 1939-1945 |
| Copyright |
Item copyright: Copyright expired - public domain
|
A.T.S.
Description
British Second World War recruitment poster by Abram Games.
In December 1941, the British Parliament passed the National Service Act, which required unmarried women between 20 and 30 to join one of the auxiliary services.
The ATS was the Second World War equivalent of the WAAC and would later go on to merge with the WRAC on 1 February 1949.
Abram Games (1914-1996) was one of the most influential graphic designers of the twentieth century. In a career spanning six decades, he designed posters and advertising for clients such as Shell, Guinness, British Airways and the United Nations. In describing his role as a poster artist, he said, "I wind the spring and the public, in looking at the poster, will have that spring released in its mind."