Wear it with pride! And back the attack!

Place Oceania: Australia
Accession Number ARTV10382
Collection type Art
Measurement Sheet: 74.2 x 50 cm
Object type Poster
Physical description offset lithograph
Maker Artist unknown
Place made Australia
Date made 1943
Conflict Second World War, 1939-1945

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain


The sale of war bonds was a significant aspect of the Australian home front during the Second World War. Administered by the Commonwealth War Loan Office, the war loans scheme encouraged Australians to buy war bonds which would mature with interest after the war. A total of 12 major Government war loans, variously called Liberty, Austerity, Special or Victory loans were offered to the Australian public during the Second World War. The Fourth Liberty Loan with the slogan '"Back the Attack!" was launched by Prime Minister John Curtin on the night of the 4th October 1943 in the Sydney Town Hall. The target of the loan was one hundred and twenty five million pounds and 750,000 subscribers. It closed on 9 November 1943.

Featuring an image of a 4th Liberty Loan subscriber badge, this poster urges the viewer to wear their badge with pride. A strong sense of nationalism is evident in this poster by visually depicting the Australian coat of arms on the badge. By wearing the badge the citizen is publicly displaying their support for their country whilst also backing the attack. The badges had an Airforce blue background against which the Loan symbol of a red figure "4" and the letter "L". The badges were distributed wherever Loan subscriptions could be made such as at all banks and post offices.