Starve the squander bug...

Place North & Central America: United States of America
Accession Number ARTV10466
Collection type Art
Measurement Sheet: 34 x 29 cm
Object type Poster
Physical description offset lithograph printed in colour
Maker Dr Seuss
U S Government printing office
Place made United States of America
Date made 1943
Conflict Second World War, 1939-1945
Copyright

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain

Description

The Squander Bug was a propaganda character created by the British National Savings Committee to discourage wasteful spending. Originally designed by freelance illustrator Phillip Boydell (Boydell, inspired while at home with a cold, produced a series of six sketches depicting an imp-like creature named the 'Money Grub' that could 'push, pull, scratch, bite and steal') for press adverts, the character was widely used by other wartime artists in poster campaigns and political cartoons.

The character was intended as a positive alternative to endless government warnings on what not to do. British wartime cartoonists such as David Low and Carl Giles also used the character. An adapted version was used in Australia, where the Squander Bug was given a Japanese appearance. This example is by well-known American children’s illustrator Dr Seuss (Theodor Geisel 1904-1991) who designed his own version for a campaign to promote US war bonds in 1943-44.