|Collection number||Leaflet Collection 7/2/12|
|Collection type||Published Collection|
|Measurement||Overall: 27 x 19 cm|
|Date made||c 1942|
Second World War, 1939-1945
|Copying Provisions||Copying permitted subject to physical condition|
Join the Australian Women's Land Army
Recruiting leaflet for the Australian Women's Land Army which was created in 1942. It was only after the Fall of Singapore in 1942, when the threat of invasion became a possibility, that the Manpower authority was established to direct and co-ordinate all labour resources. The Australian Women's Land Army was established to help provide food, as Australia was viewed as a supply depot for troops stationed in Queensland.
Homefront: working to win. In 1942 civilians were encouraged to help defend Australia, and work towards victory. Government publications included instructions for practical defence measures. A shortage of "manpower" saw the active recruitment of women to organisations such as the Australian Women's Land Army, which was formed in 1942. Propaganda in the form of popular magazines and patriotic songs reinforced the message to "do your duty".