"If you can't enlist, invest! Buy a liberty bond"

Depicts an American Uncle Sam figure urging the viewer to contribute to the war effort by purchasing Liberty bonds if unable to fight. Uncle Sam offers the civilian the choice between a rifle, bayonet and a Liberty loan. Many countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. . War loan posters were produced in great volume during the First World War. They used patriotism combined with guilt to inspire the populace to financially back the war.