|Measurement||sheet: 76.5 x 51 cm|
|Physical description||chromolithograph on paper|
Commonwealth Government of Australia
|Place made||Australia: New South Wales, Sydney|
|Date made||c. 1914-1918|
First World War, 1914-1918
Item copyright: Copyright expired - public domain
This item is in the Public Domain
He kept his pledge - You buy peace bonds
Depicts Field Marshal Douglas Haig, commander of the British Expeditionary Force (BEF) from 1915 to 1918. Haig was one of the main supporters of war of attrition, and under his command at the Battle of the Somme in 1916 and 3rd Battle of Ypres in 1917, the BEF suffered major casualties.
Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds to assist the war effort. These loans would subsequently be repaid with interest. War loan posters were produced in great volume during the First World War. The loan subscriptions were extremely successful in Australia, often exceeding the targeted amount.