Don't let up keep on saving food

First World War poster depicts a ragged American soldier standing defiantly, fists clenched over a German soldier, who has presumably been knocked down by the American. The artist uses the two colour scheme to brilliant effect, with the yellow ink providing a stark contrast to the muddy grey and black tonal scree of the soldiers. Vigorous black line work is used to provide solidity and motion to the forms, and creates an uneasy atmosphere. The yellow title, 'don't let up' , is situated carefully within the artwork, picking up the yellow tears in the sky behind the figures. The United States food Administration insignia occupies the lower left corner in white, balancing the slogan, 'Keep On Saving Food', which, located in the centre and lower right corner of the posters, is also in white. This poster was produced by the United States Food Administration, poster no. 29. F. Luis Mora, also known as Francis Luis Mora (1874 - 1940), was a Uruguay born American painter. He worked in watercolor, oils and tempera and produced drawings in pen and ink, and graphite; and etchings and monotypes. He is known for his paintings and drawings depicting American life in the early 20th century, as well as Spanish life and society, historical and allegorical subjects and murals, easel painting and illustrations. He also was a popular art instructor.