The Kitchen is the Key to Victory

Place Europe: United Kingdom
Accession Number ARTV00384
Collection type Art
Measurement Sheet: 76.3 x 51.1 cm
Object type Poster
Physical description chromolithograph on paper
Maker Unknown
Ministry of Food
Hazell, Watson & Viney Ltd
Place made United Kingdom: England, Greater London, London
Date made c. 1914 - 1918
Conflict First World War, 1914-1918

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain


Depicts a smiling young woman, perhaps a housewife, or a servant, lifting a large saucepan from a wood or coal fired stove. She is wearing a red frock, with a white housecoat over it. A golden key is placed diagonally across her, linking the message of the text and the image, by integrating the title into the drawing: the key forms part of the title itself, subsituting for the written word 'key'. The slogan, 'EAT LESS BREAD', runs from the lower left corner to the lower right corner, and is printed in red ink. This is a thrift poster, appealing to the women of Britain to contribute to the war effort with their domestic arrangements. The Ministry of Food urged the population to abstain from eating grains, so that these more easily transportable foodstuffs could be supplied to the army.