"Fall in" Answer now in your country's hour of need

British First World War Parliament Recruiting Committee poster; No. 12, which depicts a Bugler, asking recruits to 'Fall In' and join the forces. The Parliamentary Recruiting Committee (PRC) in the first eighteen months of the war produced over 50 recruitment posters . The PRC was a thirty member body organized by political party organizers, under the supervision of the War Office, with the express aim of aiding the raising of troop numbers in Britain's volunteer army. The main modes of appeal were through mass recruiting rallies and through posters and pamphlets that encouraged enlistment. The earliest recruiting posters tended to be blown-up versions of handbills, usually with text in one or two colours, and sometimes simply provided the technical terms of enlistment. Over time the poster campaign became ever more sophisticated and psychologically manipulative. Fifty-four million copies of some two hundred different posters were produced and distributed by the PRC over the course of the war.