Facilitons La Vente de nos produits en souscrivanta, L' emprunt de la Victoire [Let's make it easier to sell our goods by subscribing to the Victory Loan]

Canadian First World War poster issued by the Government to promote the sale of Victory Bonds to finance the war effort. As in other Commonwealth countries Canadian Victory bonds were loans offered by the Government which matured with interest after 5, 10 or 20 years. In Canada there were 5 different Victory loan campaigns between 1915 and 1919 each with its own supporting poster campaign co-ordinated by the Victory Loan Dominion Publicity Committee. This poster features a full length depiction of a smiling farmer holding a large basket of fruits and vegetables. More fruits and vegetables lie on the ground at his feet. Behind him is an enlarged Victory Bond. In the background, agricultural workers harvest in wheat fields. The title and message are in French and positioned at the bottom of the poster. The text translates as ' Let's make it easier to sell our goods by subscribing to the Victory Loan.'