Pour le reintegrer dans la vie civile... [To get him back to Civilian life...]

Canadian First World War poster issued by the Government to promote the sale of Victory Bonds to finance the war effort. As in other Commonwealth countries Canadian Victory bonds were loans offered by the Government which matured with interest after 5, 10 or 20 years. In Canada there were 5 different Victory loan campaigns between 1915 and 1919 each with its own supporting poster campaign co-ordinated by the Victory Loan Dominion Publicity Committee. This poster was part of a 1919 Victory Bond campaign launched with the theme of "Bring Our Boys Back" and the need to raise funds for the rehabilitation and repatriation of returning soldiers. It features a returned soldiers standing between two pictures , one an industrial scene and the other an agricultural scene, as if deciding on his future employment. The image is set against a blue background and framed top and bottom by the title text which translates as ' To get him back to Civilian life let's subscribe to the Victory Loan' . An English language version of this poster was also issued (see ARTV00473).