Workers lend your strength to the red triangle...: Help the "Y" help the fighters fight

Place North & Central America: United States of America
Accession Number ARTV00704
Collection type Art
Measurement Overall: 69.2 x 50.2 cm
Object type Poster
Physical description chromolithograph on paper
Maker Spear, Adrian Gil
United War Work Campaign
Place made United States of America
Date made c.1918
Conflict First World War, 1914-1918

Item copyright: Copyright unknown


United States First World War poster issued as part of the United War Work Campaign. The poster promotes the work of the Young Men's Christian Association (YMCA). It targets industrial workers and features an image of a worker (possibly a stone mason), in overalls, hauling a large lump of stone emblazoned with the YMCA emblem. Behind him is a YMCA member. Silhouetted in front of them to the right of the poster is a soldier holding his bayonet marching into battle. The title and text are integrated positioned at the top and bottom printed in grey. It urges workers to give money to the YMCA to help them support the soldiers. The United War Work Campaign (1918-1921) was organised by request of President Woodrow Wilson for the purpose of fund raising among seven welfare organizations serving the American Army and Navy, including: National War Work Council of the YMCA; War Work Council of the National Board of the YMCA; National Catholic War Council (Knights of Columbus); Jewish Welfare Board; War Camp Community Service; American Library Association; and the Salvation Army. Adrian 'Gil' Spear (1915 - 2008) was a graphic designer, poster artist and illustrator. He studied at the Pratt Institute but had to drop out and took a paid position styling with General Motors Corporation in 1937. He was laid off in 1938 and then worked with noted industrial designer Norman Bel Geddes on the GM Futurama Exhibit for the 1939 New York's World's Fair. Spear moved back to Detroit, accepting a position with Chrysler Corporation in its design department. He was employed with Ford Motor Co. in 1947.