Victory is a question of stamina: send the wheat...

United States First World War poster issued by the United States Food Administration in 1917. It features an expressive painting by Harvey Dunn in the top half of two soldiers at the front line advancing into battle with bayonets ready beneath a grey swirling sky. The viewer is transported to the harsh environment of the cold, grey, bleak European battlefields. Dunn was one of 8 artist correspondents who worked with the American expeditionary force in Europe. The title text printed beneath in black, brown and red urges the viewer to ration their food for 'the fuel for the fighters'. The emblem of the United States Food Administration is positioned in the upper left corner.

After the United States entered the war in April 1917, President Woodrow Wilson appointed Herbert Hoover head of the U.S. Food Administration. Hoover believed "food will win the war." He established set days to encourage people to avoid eating particular foods in order to save them for soldiers' rations: meatless Mondays, wheatless Wednesdays, and "when in doubt, eat potatoes."

(i) Rawls, Walton, 'Wake Up, America! World War I and the American Poster' pp112 - 118