Food needs transport

Place Europe: United Kingdom
Accession Number ARTV01551
Collection type Art
Measurement Sheet: 75.1 cm x 50.2 cm
Object type Poster
Physical description offset lithograph on paper
Maker Lewitt-Him
H.M. Stationery Office
Geo Gibbons Ltd
Date made 1944
Conflict Second World War, 1939-1945
Copyright

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain

Description

British Second World War poster by Lewitt-Him. Depicts a train made from a sliced loaf of bread. The title is printed along the top in blue ink, and the message is printed along the bottom in yellow ink, urging, 'DON'T WASTE IT'. This poster was part of a wider campaign to minimise waste, linking home front frugalness with front line military activities. Lewitt-Him was a collaborative design partnership between Jan LeWitt and George Him, two Polish artists. Their work was used extensively by the Polish Government and during the Second World War, they enjoyed 'marked success' for their posters in Britain. Having met in a Warsaw café in 1933, two Polish-born artists Jan Le Witt (1907-1991) and George Him (1900-1981), built upon a friendship to become the highly successful collaborative design partnership Lewitt-Him. George Him, born in Poland studied comparative history of religions in Moscow, Berlin and Bonn, before turning his attention to graphic art. Studying in Leipzig, Him stayed in Germany as a freelancer until 1933 when he met Le Witt. Before the war Him and Jan Le Witt - who had experimented with thirteen different professions before becoming a freelance artist in 1927 – worked in Poland before moving to London in 1937. At the outbreak of the Second World War Lewitt-Him designed posters for the Ministry of Information, but some of their early designs were never used. By late 1942, their main work was illustrating children's books, although they continued with poster work and designed murals for war factory canteens. After the war the Lewitt-Him partnership designed murals for the Festival of Britain (1951), and exhibited in Jerusalem and Tel Aviv (1948), and New York and Philadelphia (1953). In 1954 the partnership was dissolved.