Make-Do and Mend Says Mrs. Sew-and-Sew

British Second World War poster advertising 'make-do and mend', featuring the doll character Mrs. Sew and Sew. An image of Mrs. Sew and Sew facing the viewer and sewing a red patch onto a square of white cloth dominates the poster. The title runs from the upper left corner to the upper right corner, and the message runs from the upper centre to the upper right corner. The poster has a green background and a white rectangle with rounded edges is overlaid onto the image and runs from the lower left to the lower right edge.

During the Second World War Britain experienced a shortage of clothes and materials, largely due to the problems the Merchant Navy were suffering in the North Atlantic and the Channel from German U-Boats. The 'make-do and mend' campaign encouraged people to reuse, repair and restore their clothes and household goods.