Your Country's Call

Depicts a member of the Scottish infantry gesturing to an idyllic scene behind him of a small country town nestled amongst green rolling hills. With his right hand, he points to the town, and his left hand rests on his rifle. The tilte, printed in white on a brown background, runs across the top of the poster. The question 'Isn't this worth fighting for?', also printed in white on a brown background, runs across the bottom part of the poster, finished with the instruction to 'ENLIST NOW'. This is poster implies that the town is potentially under threat of attack by the Germans, appealing to the defensive instincts of the viewer. This poster was produced by the Great Britain Parliament Recruiting Committee during the First World War, poster no.87. The British Parliamentary Recruiting Committee (PRC) was a thirty member body organized by political party organizers, under the supervision of the War Office, with the express aim of aiding the raising of troop numbers in Britain's volunteer army. The main modes of appeal were through mass recruiting rallies and through posters and pamphlets that encouraged enlistment. Fifty-four million copies of some two hundred different posters were produced and distributed by the PRC over the course of the First World War.