| Collection type | Library |
|---|---|
| Author | Li, Charlene.; Bernoff, Josh.; |
| Call Number | Web Team |
| Document type | Monograph |
| Year | c2008. |
| Pagination | xiii, 286 p. : ill. ; 25 cm. |
| Publisher | Harvard Business Press, |
| Note | Formerly CIP. Includes bibliographical references (p. 247-263) and indexes. |
| Place made | Boston, Mass. |
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Abstract
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
Shelf Items
| Barcode | Call Suffix | Volume | Part | Year | Location | Status |
|---|---|---|---|---|---|---|
| 07962 | Web Team | Web Team | Staff Use Only |