ANNUAL REPORT 2013-2014
Annual report for the year ended 30 June 2014, together with the financial statements and the report of the Auditor-General

Images produced courtesy of the Australian War Memorial, Canberra
Cover: Their Royal Highness The Duke and Duchess of Cambridge in a moment of private reflection at the Roll of Honour PAIU2014/078.14
Title page: ANZAC Day National Ceremony 2014. PAIU2014/073.13
Copyright © Australian War Memorial
ISSN 1441 4198
This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced, copied, scanned, stored in a retrieval system, recorded, or transmitted in any form or by any means without the prior written permission of the publisher.
Australian War Memorial
GPO Box 345
Canberra, ACT 2601
Australia

Her Excellency the Honourable Dame Quentin Bryce AD CVO, Governor-General of the Commonwealth of Australia, on her final visit to the Australian War Memorial as Governor-General.

His Excellency General the Honourable Sir Peter Cosgrove AK MC (Retd), Governor-General of the Commonwealth of Australia, and His Royal Highness The Duke of Cambridge KG KT during the Anzac Day National Ceremony 2014 commemorating the 99th anniversary of the Anzac landings.

20 August 2014
Senator The Hon. Michael Ronaldson
Minister for Veterans' Affairs
Parliament House
CANBERRA ACT 2600
Dear Minister
We have pleasure in submitting the 2013-2014 Annual Report of the Australian War Memorial in accordance with section 9 and Schedule 1 of the Commonwealth Authorities and Companies Act 1997 (the CAC Act).
It has been prepared in accordance with the requirements referred to in subsection 9(1) of the CAC Act and has been approved by the Council of the Australian War Memorial.
Subsection 9(3) of the CAC Act requires the Minister to cause a copy of the report to be laid before each House of the Parliament within 15 sitting days after the day on which the Minister received the report.

Rear Admiral Ken Doolan AO RAN (Ret'd)
Chairman of the Council

Dr Brendan Nelson
Director
ACCEPTANCE OF THE REPORT
The Council of the Australian War Memorial is responsible under section 9 and Schedule 1 of the Commonwealth Authorities and Companies Act 1997 for the preparation and content of the report of operation of the Australian War Memorial. The 2013-2014 Annual Report has been prepared in accordance with the Commonwealth Authorities and Companies (Report of Operations) Order 2011.
In accordance with a resolution of the Council of the Australian War Memorial, passed on 20 August 2014, the members of Council accept the 2013-2014 Annual Report of the Australian War Memorial as being a fair and accurate report of the organisation's performance during the year under review

Rear Admiral Ken Doolan AO RAN (Ret'd)
Chair of Council

Major General Paul Stevens AO (Ret'd)
Chair of Finance, Audit, and Compliance Committee

The Honourable Tony Abbott MP, Prime Minister of Australia, and the Honourable Bill Shorten MP, Leader of the Federal Opposition, each lay a wreath during the Last Post Ceremony held to mark the opening of a new Parliament.

The Honourable Kevin Rudd MP, then Prime Minister of the Commonwealth of Australia, during the launch of the Australian War Memorial's new exhibition - Afghanistan: the Australian story.
INTRODUCTION TO THE REPORT

The Annual Report of the Australian War Memorial for the year ended 30 June 2014 follows the format for an Annual Report for a Commonwealth Authority in accordance with the Commonwealth Authorities and Companies (Report of Operations) Orders 2011 under the Commonwealth Authorities and Companies Act 1997 (the CAC Act). Details of plans mentioned in the report can be obtained from the Contact Officer noted below.
The report has been constructed to reflect the Memorial's Outcome and Outputs structure and to address government reporting requirements.
Part One
Corporate Governance includes the Chairman's Report and details of the Council and its operations and performance.
Part Two
Corporate Operations includes the Director's highlights and overview of the Memorial's performance during 2013-14.
Part Three
Corporate Summary provides information on the structure and reporting framework of the Memorial.
Part Four
Performance Report details performance information against the Memorial's Outcome and against external and internal Outputs.
Part Five
Accountability provides detailed information about the Memorial as required for reporting.
Part Six
Financial Statements includes the Report by the Auditor-General and Financial Statements.
Appendices
Appendices provide additional information about the Memorial, including staff profiles, collection acquisitions and disposals, and major sponsors.
Contact Officer
The contact officer for enquiries about this report is:
The Executive Officer
Corporate Services
Australian War Memorial
GPO Box 345
Canberra ACT 2601
Phone: (02) 6243 4290
Fax: (02) 6243 4330
Email: executive@awm.gov.au
A copy of this report may be found on the Memorial's website at www.awm.gov.au

Then Minister for Veterans' Affairs the Honourable Warren Snowdon MP and Rear Admiral Ken Doolan (Retd) lay wreaths at the Anzac Aged Care Wreathlaying Ceremony 2013 held in the Western Courtyard of the Australian War Memorial.

Senator the Honourable Michael Ronaldson, Minister for Veterans' Affairs, greets patrons attending Annual Anzac Aged Care Wreathlaying Ceremony 2014, Western Courtyard, Australian War Memorial.
AUSTRALIAN WAR MEMORIAL HIGHLIGHTS 2013-14
Special visitors welcomed


Special events held



VC Acquisitions


New galleries development

New Centenary Logo launched

New sponsorships - Boeing Australia; RSL & Services Clubs Australia


Highlights
The year in figures ...
Visitors:
- More than 920,000 visitors to the Memorial and its storage facility in Mitchell, Canberra
- More than 320,000 visitors made their first visit to the Memorial
- Record attendances at ceremonies:
- 113,000 at the new Last Post Ceremonies
- 37,000 at the Anzac Day Dawn Service
- 25,500 at the Anzac Day National Ceremony
- More than 1 million visitors to Memorial exhibitions and travelling exhibitions
- More than 194,000 visitors attended Memorial public programs and special events
- At least 12 free highlight tours conducted by voluntary guides each day
- Media coverage to an audience of over 41.5 million during the Anzac Day period
Collection:
- More than 17,000 items acquired for the National Collection
- More than 412,000 National Collection items that can be accessed via online public databases
Education:
- 75 Memorial Boxes loaned to 445 schools across the country and used by over 53,000 students
- More than 125,000 school student visitors
- More than 96,000 students participating in facilitated programs
- More than 5,200 students participated in school wreathlaying ceremonies
- 12 students from Christmas Island attended Anzac Day
- Professional development sessions provided to 70 school teachers and librarians
Research and online access:
- More than 4.994 million visits to the website, a 16.5 per cent increase from last year
- More than 40,000 followers on Facebook
- More than 2.3 million total views of Memorial photographs on Flickr
- More than 33,000 visitors to the Reading Room accessed over 16,600 collection items
- More than 27,800 research enquiries answered
- More than 12.644 million page views accessing online research facilities