Danger Ahead

A First World War United States poster which was probably originally eighth page from a book, warning against the dangers of venereal disease. Venereal disease prevention poster warning of the danger of consorting with 'loose' women. This work uses the image of a lighthouse at night, with stormy water breaking on rocks to remind the viewer that a venereal disease is as risky to life as any other physical danger. The posters produced by the Social Hygiene Division were a breakthrough in preventive medicine - previous to the war, venereal diseases were rarely discussed, and there were limited medical resources in the United States for the treatment of those suffering from them. This was no. 8 in a series of venereal disease prevention posters. At the beginning of the twentieth century venereal disease was a prevalent concern for social health organizations. The social stigma attached to these diseases prevented most people from discussing or addressing means of treatment. In 1913, at a conference in New York, several organizations dedicated to fighting prostitution and venereal disease joined together to form the American Social Hygiene Association (ASHA). The association was established to stop the venereal disease epidemic by educating the public about sexually transmitted infections, working to break down the social stigma attached to VD, and encouraging high moral standards. ASHA's early worked focused on education and awareness efforts within the armed forces. ASHA worked with the US War Department during the First World War when VD occurrences surged among soldiers. Their efforts included educating soldiers about venereal diseases and their transmission and attempting to eliminate prostitution, which was believed to be the primary vehicle for VD transmission among the armed forces. Due to its contribution to the war effort, ASHA gained national attention and succeeded in creating public awareness of VD.