Lend a hand on the land

Place Europe: United Kingdom
Accession Number ARTV02401
Collection type Art
Measurement Overall: 36.9 x 24.2 cm
Object type Poster
Physical description offset lithograph on paper
Maker Unknown
H.M. Stationery Office
Chromoworks Ltd
Place made United Kingdom: England, Greater London, London
Date made 1945
Conflict Second World War, 1939-1945

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain


British Second World War advertising poster. As the Second World War continued, with men required for military service, and the production of food becoming more and more critical to the war effort, the Government introduced the 'lend a hand on the land' scheme. The scheme was targeted at city-dwellers to spend their holidays helping on farms in the country. The scheme began in 1945 and carried on after the war finished later that year. The poster depicts a clenched left fist, ready for work, with the right hand rolling up its sleeve.

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