Lend a hand on the land

Place Europe: United Kingdom
Accession Number ARTV04096
Collection type Art
Measurement Sheet: 37 x 24.3 cm
Object type Poster
Physical description offset lithograph on paper
Maker H.M. Stationery Office
Ministry of Agriculture
Chromoworks Ltd
Place made United Kingdom: England, Greater London, London
Date made 1945
Conflict Second World War, 1939-1945

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain


As the Second World War continued, with men required for military service, and the production of food becoming more and more critical to the war effort, the British Government introduced the 'lend a hand on the land' scheme in 1945. The scheme was targeted at city-dwellers to spend their holidays helping on farms in the country.
This poster depicts a clenched left fist, ready for work, with the right hand rolling up its sleeve set against a yellow background.