Commemoration and Visitor Engagement

Head Commemoration and Visitor Engagement - Sarah Hitchcock

Ms Sarah Hitchcock joined the Memorial's Education and Visitor Services Section in August 2008 after 12 years with Australian Capital Tourism, her final year as General Manager. From 2010 to 2012, Ms Hitchcock returned to the ACT Government and held the position of Director of the Centenary of Canberra. Working with Creative Director Robyn Archer AO, she led the formation and establishment of the Centenary of Canberra team, governance arrangements, and prepared the program of events and activities scheduled for the centenary.

Ms Hitchcock rejoined the Memorial in September 2012 as Head of the Commemoration and Visitor Engagement Section where she has managed the development and implementation of the Memorial's commemorative program and overseen programming and services provided to visitors and school groups. In recognition, Ms Hitchcock was awarded the Public Service Medal in the 2019 Queens Birthday Honours. Ms Hitchcock is studying psychology and her  board experience includes the Board of Management of the Tidbinbilla Nature Reserve and Birragai Centre, the ACT Tourism Industry Council and currently with the Cultural Attractions of Australia.