Buy War Loan Bonds

Australian First World War poster promoting the 7th War Loan drive. It features the central image of an Australian flag set against a billowing white cloud within a pale blue sky. The text is printed in red, white and blue over the image in the upper left and lower half of the poster both text and image are framed within a blue, red and white border. Instructions for the display of the flyer are printed at the lower left corner: 'For exhibition on motor car wind screens'.

Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were produced in great volume during the First World War. Often patriotism was combined with notions of responsibility to inspire the populace to financially back the war.