Buy War Loan Bonds

Place Oceania: Australia
Accession Number ARTV00863
Collection type Art
Measurement sheet: 12.4 x 30.4 cm
Object type Poster
Physical description chromolithograph on paper
Maker Unknown
Commonwealth Government of Australia
John Sands Ltd
Place made Australia: New South Wales, Sydney
Date made 1918
Conflict First World War, 1914-1918
Copyright

Item copyright: Copyright expired - public domain

Public Domain Mark This item is in the Public Domain

Description

Australian First World War poster promoting the 7th War Loan drive. It features the central image of an Australian flag set against a billowing white cloud within a pale blue sky. The text is printed in red and black over the image in the upper left and lower half of the poster both text and image are framed within a blue, red and white border. Instructions for the display of the flyer are printed at the lower left corner: 'For exhibition on motor car wind screens'.

Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds to assist the war effort. These loans would subsequently be repaid with interest. War loan posters were produced in great volume during the First World War. The loan subscriptions were extremely successful in Australia, often exceeding the targeted amount.